30 May 2024 | in ARTICLES, Personal data protection - Intellectual Property, by Panagiotis Kontizas and Dimitra Karambela
The validity of consent in “Consent or Pay” models for behavioural advertising
In November 2023, Meta Platforms Inc. updated its Privacy Policy in relation to behavioural advertising in the European Economic Area (EEA). Users of Facebook and Instagram in the EEA are hereinafter asked to choose between consenting on the processing of their personal data for behavioural advertising purposes or paying a fee for using the platforms READ FULL ARTICLE